At ASH Wales Cymru, we bring over 50 years of dedicated expertise in tobacco control to address the critical issues of illegal tobacco and vape sales. Known for our impactful campaign “No Ifs, No Butts” in Wales, we are committed to leveraging our extensive experience to support regions across the UK.

Our mission extends beyond Wales, as we collaborate with local authorities, enforcement agencies, and community partners in Northamptonshire and the wider UK. Through these partnerships, we aim to share our knowledge, foster collaboration, and implement effective strategies that have been successful in Wales.

Our approach is built on a foundation of research, advocacy, and community engagement. We believe that comprehensive education and strategic enforcement can significantly reduce the prevalence of illegal tobacco and vape products. By adapting our successful Welsh campaigns to local contexts in local councils across the UK, we help communities develop targeted interventions that protect public health and safety.